The Best Time to Post on LinkedIn in 2023
Looking to reach your Linkedin target audience and grow your connections? This is the easiest trick to do it!
Unlocking the secret of the best time to post on LinkedIn can be a game-changer, enabling you to target your audience when they're at peak engagement.
What is the best time to post on LinkedIn for maximum exposure?
Let´s find out!
ContentMate makes it easy for you to plan your LinkedIn content in advance and deliver a steady stream of posts!
Key Takeaways
- There is no one-size-fits-all approach
- In general, weekday mornings from 8-9 am are your best bet.
- Target Audience and Time zones are important factors
- It is fundamental to test and adjust your strategies
- Automation and efficiency are game-changers
When Is the Best Time to Post on LinkedIn in 2023?
With the ever-shifting digital landscape, it’s important to stay up to date with the best time to post on Linkedin in 2023.
That said, posting your content at the right time can greatly impact engagement levels.
Needless to say, the most apparent point is with LinkedIn's professional audience, it is optimal to post during the weekdays while people are available in their 9-5 jobs and traditional business hours.
During the bustling workweek and business hours, LinkedIn users tend to scroll through their feeds - making it ideal to post your content Monday through Friday for maximum audience engagement.
On weekends, however, traffic tends to be much lower and will likely have a lesser impact.
It's essential to remember that content featured on LinkedIn has a significantly longer lifespan than other social media platforms.
For instance, when an individual likes, comments on, or interacts with one of your posts, it can be pushed to the feeds of their followers days - even weeks and months - later.
Ultimately, the best time to post on LinkedIn is not a universal formula – each user has their own set of followers who have different browsing habits.
Anyway, we will help you to identify what works best for you and your LinkedIn posts.
ContentMate helps you to save time and maximize the reach of your content, with an automated scheduling system that you can publish at optimal times and lets you review the results - all in one place.
Data from different research shows that for professionals in the United States, peak activity occurs around 8:00-9:00 AM EST on Mondays and Tuesdays.
We have analyzed the data from tens of our users and found out which days and times tend to be the best to post on LinkedIn in 2023.
Monday: 9 am, 1 pm, and 6 pm
Tuesday: 8 am, 12 am, and 5 pm
Wednesday: 8 am, 12 am, and 5 pm
Thursday: 8 am, 12 am, and 5 pm
Friday: 8 am, 12 am, and 4 pm
If you want to maximize engagement and reach on your Linkedin posts, the best times are during the early morning hours.
However, early afternoon break and evening can be prime opportunities as well!
Find your Best Time to Post on LinkedIn
The optimal times we’ve mentioned are just general guidelines. If you desire to take your customization even further, consider these three aspects:
1) Identify Your Audience and Familiarize Yourself With Different Time zones and posting times
2) Experiment, Measure Results, and Iterate your Linkedin Posts
3) Increase Productivity for Maximum Efficiency
1) Know your target audience's time zone
If your target audience is located all over the world, you should consider the time zone and different posting times when scheduling Linkedin posts.
Find out which times are peak hours in different countries and cities. This will help you find the best time to post on Linkedin and reach more people in their local time zone.
The most efficient way to gain access to this data is by utilizing Linkedin Analytics for Followers and Visitor demographics.
If you have a Linkedin Premium account, Linkedin Analytics will help you gain valuable insight into your audience's time zone and engagement metrics.
Linkedin Analytics are also useful in refining your audience and improving the efficiency of post-content distribution.
2) Measure and Optimize
Once you’ve mastered Linkedin Analytics and identified the best time to post, it’s also important to measure the results of your efforts.
Track engagement rates for each posting time slot over some time.
This will help you identify the best time to post on Linkedin and what works best for your specific audience.
From there, you can refine and optimize your scheduling strategy to ensure maximum visibility.
3) Automate for efficiency
When it comes to optimizing the best time to post on LinkedIn in 2023, automation is essential.
Scheduling ahead of time allows you to focus on other aspects of your Linkedin strategy and ensures that your content is being posted at the correct times.
With your calendar booked up, you don't want to pause the flow of your meeting to check if it is the best time to post on Linkedin.
How to Schedule the best time to post on LinkedIn
Strategically timing your Linkedin posts can maximize visibility and engagement, just like with any other social media platform.
Consequently, you will be able to reach a larger audience and get more meaningful interactions from them.
ContentMate provides an automated scheduling feature that lets you review the performance of your Linkedin content and change posting times with just a few clicks.
Simply choose the day and time slots and let ContentMate take care of the rest.
You can also use our AI Writer tool to create original and relevant Linkedin content that appeals to your target audience.
So no matter what day or time it is, you can be sure that your posts are reaching the right people in their local timezone.
ContentMate enables you to save time and make sure that your content will reach its maximum potential.
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